If you like it then you gotta put a ring on it! Keep your erection harder and stronger for longer with the Boost Comfort Cushion Love Ring. Thick, squishy and ultra-stretchy, this super-comfy cock ring is just the ticket for pumped-up play. Simply apply water-based lubricant to the erect penis and slide the cock ring down to the base. The possibility of super-sized, stronger erections with Superman-like staying power? Yes please! Results may vary.